Create a LinkedIn company page

You create a LinkedIn company page by logging in to your personal LinkedIn account on a computer. Click For Business in the top right, then click Create a Company Page. Choose the right page type, fill in the company details, confirm that you are allowed to act on behalf of the organization, and click Create Page. Creating a standard company page is free.

A LinkedIn company page is the central profile of your organization. You can share news, post jobs, and show clearly what your company does. Employees can link the page to their work experience. That way, the company logo appears with their role.

You first need a personal LinkedIn account. The easiest path is on a computer. You can also do it on an iPhone. In the Android app, you currently cannot create a company page. Below, you will read which details you need, which steps to follow, and how to fix common error messages.

How do you create a LinkedIn company page quickly?

Open LinkedIn on a computer and log in. Click For Business in the top right. Scroll down in the menu and choose Create a Company Page. Then select the correct page type. Fill in the company details and confirm that you are authorized to act on behalf of the organization. Next, click Create Page.

After you create the page, you automatically become the main administrator. LinkedIn calls this role a super admin. You can fill out the page further, post updates, view statistics, and add other administrators.

Right after creating the page, check how it looks to visitors. A new page often still has empty sections. Fill those in before inviting employees, customers, or business contacts.

What do you need before you start?

Good preparation makes creation easier and helps prevent errors. Gather these details and images first:

• The official company name
• A unique public LinkedIn URL
• The company website
• The industry
• The number of employees
• The organization type
• A short tagline
• A square logo
• A wide cover image

You also need a personal LinkedIn profile. A brand-new profile may not be able to create a company page yet. LinkedIn may ask you to wait at least one day. In addition, your profile must have more than one connection.

Make sure your personal profile is filled out properly. Add your name, profile photo, work experience, and contact details. A complete profile lowers the chance that LinkedIn will see your activity as suspicious.

Always use real company details. The company name, website, and description should match. That makes the page clearer for visitors. It also helps employees choose the right employer when they edit their work experience.

Which LinkedIn page type should you choose?

LinkedIn offers different page types. For most businesses, nonprofits, and organizations, Company is the right choice. Look at the differences before you continue.

Company page

This is the standard page for a company or organization. You can manage posts, jobs, company information, and analytics there. Employees can link this page to their personal profile.

Educational institution

This option is meant for schools, colleges, and universities. Only choose it when your organization is truly an educational institution. For a regular training company or consultancy, a standard company page is usually the better fit.

Showcase page

A showcase page belongs to an existing main page. Use it for a separate brand, product line, audience, or initiative. So first create the standard company page. After that, you can add a showcase page if needed.

A career page and a product page are additional features. They do not replace a standard company page. Some extra features require a paid LinkedIn product.

How do you create a company page on a computer?

The desktop website gives you the clearest path. Follow these steps:

1. Log in to your personal LinkedIn account.
2. Click For Business in the top right.
3. Scroll down in the menu.
4. Click Create a Company Page.
5. Choose Company, Showcase page, or Educational institution.
6. Enter the official name of the organization.
7. Choose the public LinkedIn URL.
8. Add the website and other company details.
9. Upload a logo and enter the tagline if LinkedIn shows it right away.
10. Confirm that you are authorized to act on behalf of the organization.
11. Click Create Page.

Check all details before you confirm. The page name and public URL are especially important. The URL must be unique. If your preferred URL is already taken, choose another recognizable version.

Preferably use the official brand name in the URL. Is that not available? Then add a relevant city, region, or business type. Do not use unclear numbers or words that could mislead visitors.

How do you create a LinkedIn company page on iPhone or Android?

On an iPhone, you can create a page in the LinkedIn app. First, open any LinkedIn page. Tap More, then choose Create a LinkedIn Page. Select the page type you want and fill in the requested details.

In the Android app, LinkedIn does not currently support this feature. On Android, use a computer instead. You can try opening the desktop website in a mobile browser, but the computer route is more stable and clearer.

What details do you fill in on the new page?

After creation, the page is not finished yet. An empty or incomplete page builds little trust. So first fill in all the important basic information.

Name and public URL

Use the official brand name. Keep the public URL short and recognizable. Avoid extra numbers if they are not needed. Also check whether your company name is spelled the same in all fields.

Logo and cover image

Use a sharp, square logo that remains readable at a small size. The cover image can show what you sell, who you help, or what your company stands for. Do not place too much small text in the image. Small text is hard to read on a phone in particular.

Description and tagline

Explain in plain language what the company does, who it serves, and in which region it is active. The tagline should be short and clear. The longer description gives more context. Avoid generic words that do not say anything specific about your organization.

Website, industry, and company size

These details help visitors understand the company quickly. Choose the industry that best matches your main activities. Also enter the correct company size and organization type.

Location and contact details

Add a real business address if that is useful for customers, partners, or applicants. Check the website and other contact links carefully. A broken or wrong link makes a poor first impression.

Why can’t I create a LinkedIn company page?

Sometimes you see an error message while creating the page. That does not always mean something serious is wrong. First check the most common causes.

The company name already exists

First search LinkedIn for your organization. LinkedIn, a current colleague, or a former employee may already have created the page. In that case, do not create a second page. Request access to the existing page and check who manages it.

The public URL is not available

Every LinkedIn page needs a unique public URL. Try the full brand name or add a relevant city, region, or business type. Do not choose a misleading version that looks like it belongs to another organization.

Your account is too new

LinkedIn may temporarily restrict new accounts. Wait at least one day and make sure your profile is real and fully completed. Also add real connections. You need more than one connection to create a company page.

You created too many pages in one day

LinkedIn limits how many pages you can create in a short period. Wait a few days and try again. Do not keep repeating the same action, because that can trigger another restriction.

LinkedIn asks for work verification

In some cases, LinkedIn asks you to prove that you belong to the organization. This may be done through a business email address or a supported verification method. Follow the instructions on the screen.

The website keeps freezing

Clear your browser cache and cookies. Then log in again. You can also try another browser or another computer. In addition, check whether your internet connection is stable.

How do you add other administrators?

The person who creates the page automatically becomes a super admin. Never give your personal login details to a colleague. Instead, add that person as a separate administrator to the company page.

Different admin roles let you divide responsibilities safely. For example, a colleague can manage posts without being able to change all settings. Give only the permissions someone truly needs.

Preferably add at least one extra trusted administrator. That keeps the page accessible if you cannot log in for a while, change roles, or become unavailable.

Want to set this up properly right away? Read how to add an administrator to a LinkedIn company page.

How do employees link themselves to your company page?

An administrator cannot manually add employees to a company page. Each employee must select the organization themselves in the Work Experience section of their personal profile.

The employee must choose the correct company page from the dropdown list. Typing only the company name is not always enough. After saving, the company logo normally appears next to the role.

The number of linked employees may update with a delay. According to LinkedIn, this can take up to thirty days. Does the page not appear in the list? Have the employee follow the page, log in again, and then edit the work experience once more.

Ask employees to check carefully that they selected the official page. Companies with a common name can show several similar search results.

How do you make the page trustworthy and easy to find?

A complete and active page works better than an empty one. Visitors can see more quickly that the organization is real. So check the following points:

• Use the same official company name everywhere.
• Add a clear logo and a fitting cover image.
• Write a concrete and easy-to-understand description.
• Fill in the website and industry correctly.
• Add the main company location.
• Let real employees link the page to their work experience.
• Post useful updates regularly.
• Respond to questions and comments from visitors.

Use words in the description that customers, candidates, or business partners search for. Keep the text natural. Do not repeat the same keywords more often than needed.

Also make your personal profile clear and trustworthy. Visitors often look at the person behind the company. So think carefully about whether you want to add your employer on LinkedIn. Want to know what visitors can see? Then also read whether you can write a LinkedIn recommendation.

What should you do right after the page goes live?

Do not start with selling only. First complete the page fully and post a welcome message. Explain who you are, what you do, and what kind of posts followers can expect.

After that, create a simple publishing rhythm. Share company news, practical knowledge, answers to customer questions, employee stories, and job openings. Check monthly which posts get reach, clicks, and reactions. That way, you will learn which topics your audience really finds useful.

Invite colleagues to link the page correctly to their profile. Add at least one extra trusted administrator. Then the page remains accessible if you cannot log in temporarily.

You can ask customers, employees, and existing contacts to follow the page. If you want to give a new page extra visibility, you can also buy LinkedIn company page followers. At the same time, keep posting real and useful content. A number of followers alone does not automatically create reactions, trust, or customers.

A strong personal network can help bring the first company posts to attention. You can grow your network yourself or buy LinkedIn connections. Always choose an approach that fits your target audience and keep building real contact.

Frequently asked questions about a LinkedIn company page

Is a LinkedIn company page free?

Yes. Creating and managing a standard LinkedIn company page is free. Some extra products, such as advanced career features or Premium features, may be paid.

Can I create a company page without a personal profile?

No. You need a personal LinkedIn account to create and manage a company page. The company page does get its own public profile that appears separately from your personal profile.

Can I create a company page in the Android app?

No, LinkedIn does not currently support this in the Android app. Use a computer for this. The feature is available on iPhone.

Why does the company logo not appear for an employee?

The employee probably only typed the name and did not select the official company page. Edit the work experience again and choose the correct page from the dropdown list.

Can I change the name of my LinkedIn company page later?

You can often edit page details later. Major changes may require extra review. That is why you should choose the official name and a fitting public URL from the start.

How long does it take before employees are counted on the page?

LinkedIn says the number of linked employees can be delayed by up to thirty days. First check whether the employee selected the correct page in work experience.

Can someone else manage my company page?

Yes. A super admin can give other people a management role. Never share your personal password. Add each colleague through the company page’s admin settings.

Can I create multiple LinkedIn company pages?

You can, but LinkedIn may limit how many pages you create in a short period. Create separate pages only when there is a clear reason. For a separate part of an existing business, a showcase page may be a better fit.

How do you make sure your new company page gets off to a good start?

Create the page via a computer or iPhone. Fill in all company details carefully and then add an extra administrator. Let employees link the correct page to their work experience themselves. After that, publish useful updates on a steady and realistic schedule.

A company page does not need to be perfect on day one. The basics do need to be right. A recognizable name, a clear logo, a good description, correct contact details, and real activity immediately give visitors more confidence.

Review the page regularly as a normal visitor would. Check whether the information is still current, links work, and images display properly. That way, your LinkedIn company page stays professional, trustworthy, and useful for customers, employees, and applicants.