Add an administrator to a LinkedIn company page
Only a super admin can add a new admin to a LinkedIn company page. Open the page in super admin view. Choose Settings and then Manage admins. Click Add admin, search for the person, choose the right role, and confirm.
The person must follow the page and be a first-, second-, or third-degree connection. The account must not be blocked by the page or restricted because of violations.
Choose the role carefully. A super admin can manage other admins and make major changes. So give that role only to someone who truly needs it.
Which admin roles does a LinkedIn company page have?
LinkedIn has three common roles for page admins. There are also separate roles for paid media.
Super admin
A super admin has the broadest access. This person can edit the page, manage admins, create a Showcase Page, and deactivate the page.
Always keep at least two trusted super admins. That way the page stays reachable if someone leaves, is sick, or loses access.
Content admin
A content admin publishes and manages content on behalf of the page. This role suits an employee or agency that handles posts, comments, and replies.
The person does not need full control over the page and other admins for this role.
Analyst
An analyst can view and export analytics. This role fits someone who creates reports but does not need to publish content.
LinkedIn also has roles for paid media. You manage those through the separate paid media tab.
| Role | Main access | Best for | Biggest risk if chosen wrongly |
|---|---|---|---|
| Super admin | Manage the page, admins, and key settings | Owner or permanent responsible person | Can heavily change other admins and the page |
| Content admin | Manage posts and interaction | Content team or agency | Can publish on behalf of the brand |
| Analyst | View and export analytics | Researcher or reporter | Can see business data that may be internal |
| Paid media admin | Perform specific advertising tasks | Advertising team | Can affect paid campaigns |
Which requirements apply to a new admin?
Before you begin, check whether these requirements are met:
- you are a super admin
- the person follows the company page
- the person is a first-, second-, or third-degree connection
- neither side has blocked the other
- the account has no relevant restrictions
- you know the correct LinkedIn name
- you know which role is needed
Have the person follow the page before you start searching. That avoids the most common mistake.
Always use a real personal LinkedIn profile. Never share a common password for a brand account. Every admin should access the page through their own profile.
Where do you find Manage admins on LinkedIn?
On a desktop, you can find the settings with these steps:
- Open LinkedIn.
- Under your pages, click the correct company page.
- Open the super admin view.
- Click Settings on the left.
- Choose Manage admins.
- Open the Page admins tab or the Paid media admins tab.
- Click Add admin.
- Search for and select the right member.
- Choose the appropriate role.
- Confirm the addition.
Image suggestion 1: show Settings and Manage admins on a test page. Hide company details and personal data.
Image suggestion 2: show the roles screen and highlight the difference between super admin, content admin, and analyst.
How do you add a LinkedIn admin step by step?
First ask the person to follow the company page. Then check your connection degree.
Open Manage admins and click Add admin. Type the full name. Check the profile photo, headline, and employer before you select someone. This prevents you from adding the wrong person by mistake.
Choose the smallest role that still lets the person do the work. A content employee usually does not need super admin access. For someone who only creates reports, the analyst role is usually enough.
Confirm the choice and ask the new admin to test access themselves. Let them open the page and check one safe task.
Keep an internal record of who has which role and why. For example, include the name, role, start date, and reason for access. Do not share passwords in this overview.
Does it work on iPhone and Android?
The LinkedIn mobile app can show admin features, but a computer gives the clearest view of roles and access. Use a computer when the button or full role selection is missing.
On a phone, open the page through your profile photo and managed pages. In the admin view, look for Settings and admins.
Update the LinkedIn app if options are missing. Still seeing a limited menu? Then make the change on a computer and test access on your phone afterwards.
Why can’t you find the person?
The person does not follow the page
Have the person open the company page and click Follow. Then search again.
You are too far apart in the network
LinkedIn calls connections first-, second-, or third-degree. If needed, make a real connection first.
The wrong account is being used
Ask for the exact profile URL. Names can appear more than once. Also compare the profile photo, headline, and employer.
There is a block
The page and the member must not have blocked each other. Check this on both sides.
The account has a restriction
An account that has been flagged or restricted because of violations may not be eligible to be added.
Why don’t you see the Add admin button?
You are probably not a super admin. A content admin or analyst cannot add another page admin.
Check your current role under Manage admins. Ask an existing super admin to review your role if you do not have the right access.
The page may also have reached an admin limit. LinkedIn mentions too many admins, pending requests, and too few verified existing admins as possible causes.
Handle pending requests and remove old access that is no longer needed. First check whether at least two trusted super admins remain.
How do you choose the safest role?
Use the principle of least access. Give only the rights someone needs for the job.
- writing content and replying: content admin
- making reports: analyst
- managing roles and the full page: super admin
- managing ads: the matching paid media role
Schedule a review after one month. Is the role too broad? Then reduce it. Is a task not possible? Then expand only the necessary part.
An agency does not automatically need to be a super admin. Keep ownership and at least two super admins within your own organization.
What changes after you add an admin?
The person can act on behalf of the page within the chosen role. Activities are linked to the page, but LinkedIn manages access through personal accounts.
A new admin does not automatically change your followers, posts, or page URL. The person only gets the access that belongs to the selected role.
Inform the team about who may publish, reply, and change settings. Use a content schedule to avoid duplicate posts.
How do you remove or change an admin?
As a super admin, open Settings and then Manage admins. Find the member and choose the option to change the role or remove access.
Before removing someone, check whether another super admin still exists. Do not leave a departing employee active any longer than needed, but never remove the last super admin without checking.
Remove access immediately after the end of a collaboration. Also change access to planning tools, ad accounts, and shared files.
How do you safely transfer a LinkedIn page?
First add the successor as a super admin. Let that person check the settings, page access, and security.
During the transfer, keep at least two permanent super admins in place. Remove the old owner only after the new access has been fully tested.
Record the following details:
- official page name and URL
- current admins
- roles and responsibilities
- linked ad accounts
- content schedule
- recovery contacts
Store this information in an internal and well-secured system.
How do you organize admins in a small team?
Assign one owner and one backup as super admin. Give the person who publishes the content admin role. Give someone who only reports the analyst role.
Create a simple overview with name, role, start date, and reason for access. Review it every quarter.
Do not use a former colleague’s account. Every admin works through their own LinkedIn profile.
How do you organize admins at an agency?
Keep at least two super admins within your own organization. Give the agency only the role that matches the assignment.
Agree on who approves posts, who replies, and who reports problems. Also define when access is removed.
An agency may need a paid media role for ads. Do not automatically give super admin rights for that.
What security is important for super admins?
Use a unique password and turn on two-step verification. Check unknown sessions and keep recovery details up to date.
Limit access to people you can identify personally. If you receive an unexpected request, verify it through a second channel.
Super admins must understand that their personal account gives access to a brand. A hacked personal profile can therefore become a business risk too.
What do you do when the only super admin has left?
First check whether another current admin can submit an access request. LinkedIn sends pending requests to existing super admins.
Can you not reach anyone? Then use LinkedIn’s official route to request admin access. Collect proof that you belong to the organization.
Do not create a fake new account and do not share a password. That makes recovery harder and may violate LinkedIn’s rules.
How do you check what a new admin has done?
Set clear processes in advance. Review scheduled and recent posts, comments, page details, and connected campaigns.
Do not use the admin role as a substitute for internal approval. LinkedIn does not offer the same detailed audit log for every team.
Have major changes reviewed by a second person first. Think of the page name, URL, cover photo, and company description.
When does an admin need extra verification?
LinkedIn may request extra verification through a work email for certain features. This can happen with job postings and some admin tasks.
Make sure the employer is listed correctly on the profile and that the work email matches the company domain. Check the spam folder if a code does not arrive.
Verification is not a reason to give more rights. The chosen admin role remains the basis.
How do you do an admin review in ten minutes?
- Open Manage admins.
- Export or note all names and roles.
- Mark people who have left.
- Check that there are at least two super admins.
- Reduce roles that are too broad.
- Process pending requests.
- Ask active admins to use two-step verification.
- Schedule the next review.
Never remove the last super admin on impulse. First add a safe successor and test access.
What do you do with pending admin requests?
Open Manage admins and review the requests. Compare the name, profile, employer, and reason for access.
Approve only a request you expect. If in doubt, ask for confirmation through a known business channel.
Reject old or unknown requests. According to LinkedIn, many pending requests can contribute to a limit when adding new admins.
How do you manage access during vacation or sickness?
Arrange a second super admin and a content admin in advance. Do not share a password as a backup solution.
Make a short plan with posts, escalations, and contacts. Give temporary access only when truly needed and note an end date.
After return, check the changes and remove temporary roles that are no longer needed.
Which role fits an intern or temporary employee?
Do not automatically give an intern or temporary employee the super admin role. A content admin can already do a lot on behalf of the page. For reports, the analyst role is usually enough.
Have a permanent employee carry out sensitive changes. Schedule a final check on the last working day and then remove the temporary access.
How do you prevent duplicate posts?
Use one content calendar. Record the owner, publish time, status, and approver for each post.
Agree on who replies to comments. A LinkedIn role controls access, but it does not automatically divide daily work.
Review scheduled content before a new admin starts. That helps prevent the same message from appearing more than once.
What do you check after a role change?
Have the person log out and reopen LinkedIn if the new role is not visible right away. Then test one safe function.
Next check whether the old access is truly gone. Also review external planning tools and ad accounts.
Do not store screenshots with unnecessary personal data in a public document.
Schedule another review after thirty days. That helps you quickly see whether the chosen role is too broad or too limited in practice.
Which mistakes do companies make with page management?
Everyone becomes a super admin
That increases the risk of mistakes, unwanted changes, and misuse of access.
There is only one super admin
The page can become hard to reach if that person leaves or loses access to the personal account.
A shared fake account is used
Use real personal profiles and LinkedIn’s official roles. Never share one password.
Old agencies keep access
Review admins every quarter and after every collaboration. Remove access that is no longer needed.
The wrong person is selected
Compare the name, photo, headline, employer, and profile URL before you add someone.
Nobody tests the role
Have the new admin open one safe task immediately. That way you know the access is set up correctly.
Frequently asked questions about LinkedIn page admins
Who can add an admin?
Only a super admin of the LinkedIn company page can add another page admin.
Does the person need to follow the page?
Yes. LinkedIn lists following the page as a requirement for adding someone.
Does adding work on iPhone and Android?
Some features work on a phone, but a computer gives the clearest admin view and role selection.
Can I change the role later?
Yes. A super admin can change roles and remove an admin’s access.
Why don’t I see the person in search results?
Check whether the person follows the page. Also look at the connection degree, blocks, account status, and exact profile name.
How many admins can a page have?
LinkedIn may set a page limit. The exact threshold can vary. Pending requests can also affect adding new admins.
What step should you take now for your LinkedIn company page?
First check whether you are a super admin. Then ask the new person to follow the page. Next choose the smallest suitable role and test the access immediately.
Still building your page? Read how to create a LinkedIn company page. Then make sure employees verify their LinkedIn profile and understand how to set up Open to Work on LinkedIn when relevant.
Want to support your page’s visibility? You can also buy LinkedIn followers in a targeted way. If you want to grow your professional network as well, consider the option to buy LinkedIn connections. Good management, clear roles, and relevant content always remain the foundation.
