Best time to post a TikTok

Want to take your TikTok videos to the next level? Timing is key! The moment you post your videos can make the difference between a viral hit and a missed opportunity. In this guide, you’ll discover how to use TikTok’s algorithm to your advantage by posting strategically.

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Does it matter what time I post something on TikTok?

Very clearly, the answer to this question is yes. The difficulty is just figuring out what time is the right time to post your TikToks. Trends change almost daily, so there is no perfect time that is always valid. So if you want to answer this question, first ask yourself: what is your target audience? Is this target audience in the Netherlands or are your TikToks in English? If so, do you need to target a particularly large audience? If you have an international target group, then you also need to consider different time zones.

However, if your target audience is 12 to 18 years old and is mainly from Germany, for example, it makes little sense to post at 10 a.m. on Wednesdays. That’s when most of your target audience is in school and so they probably won’t see what you’ve posted. So now let’s look at how to figure out when your ultimate posting time is!

How does TikTok determine when your video will be shown?

TikTok’s algorithm is designed to show content that captivates users. It does this based on several factors that combine to determine how and when your video becomes visible to a wider audience.

• Engagement within the first few hours: The algorithm looks at the first interactions with your video. Do you get a lot of likes, comments and shares within hours of posting? Then TikTok sees your content as valuable and will show it to more people. The faster your followers respond, the more likely your video will go viral.
• Viewing duration and completion rate: TikTok values how long people watch your video. If users watch your video completely or even replay it, the algorithm interprets this as a sign that the content is engaging. This increases your chances of appearing on the “For You” page.
• Hashtags and trending sounds: Using popular hashtags and trending sounds helps your video appear in relevant searches and trends. This increases visibility, especially if you capitalize on current events or viral challenges.
• User interaction history: TikTok takes users’ viewing behavior into account. If your content matches what a user previously liked or watched, your video is more likely to appear in their feed.
• Post frequency and consistency: Regular posting keeps your account active and more likely to be picked up by the algorithm. Consistency in quality and timing can significantly improve your visibility.
• Equipment and location: TikTok can also look at technical factors, such as where your video was recorded and what device you are using. Local content may perform better with users in the same region.

The best time to post on TikTok

While there is no magic time that works for everyone, there are general guidelines you can follow to increase your chances of success:

• Global peak times: Several studies show that most TikTok users are active during the morning (7-9 am), afternoon (12-14 pm) and evening (6-21 pm). These times often coincide with times when people take breaks from work or school, or when they are relaxing after a long day.
• Weekdays vs. weekends: During the week, you tend to see higher engagement in the evenings, when people are free from their daily obligations. By contrast, on weekends, mornings perform better because users have more time to scroll through their feeds without the pressures of work or school.
• Specific times for Europe vs America vs Asia:
  • Europe: The best times to post are between 6 p.m. and 9 p.m. local time. This corresponds to the end of the work day, when people relax and check their social media.
  • America: For the East Coast (EST), peak times are between 12:00 and 15:00, as people are often active during their lunch break. For the West Coast (PST), the best time is between 6 p.m. and 9 p.m., when users relax after work.
  • Asia: In countries like Japan, South Korea and China, the best times to post are between 11 a.m. and 1 p.m., when people take their lunch break, and between 7 p.m. and 10 p.m., when they are home in the evening.

These guidelines provide a good starting point, but it’s important to experiment and see what works best for your specific audience and content.

As mentioned earlier, you need to define your target audience to determine the best time for you to post on Tiktok. However, there are studies done on this topic that can be of some use to you. The best thing you can do is to try out the times and see which ones work best for you and your target audience. To do this, you check the TikTok Insights and look at the reach of each post. You then compare that to the time you posted.

These are good times determined by a study through analysis. So if you are otherwise unsure of exactly what your target audience is, you can use these times as a general guideline.

• Monday: 6 a.m., 10 a.m., 10 p.m.
• Tuesday: 2 a.m., 4 p.m., * 9 a.m.
• Wednesday: 7 a.m., 8 a.m., 11 p.m.
• Thursday: 9 a.m., * noon, 7 p.m.
• Friday: * 5 p.m., 1 p.m., 3 p.m.
• Saturday: 11 a.m., 7 p.m., 8 p.m.
• Sunday: 7 a.m., 8 a.m., 4 p.m.

Is it better to post on TikTok in the morning or in the evening?

This may vary depending on the day of the week you post. On the weekend it might be better to post in the morning, on weekdays the evening might be a lot better. This is because, of course, many people are at school, college or work on weekday mornings. But it also depends on your target audience, which can be so broad that you have people in the group who work or go to school.

Especially if you are still in the early stages of building your popularity on TikTok, your biggest concern is probably to go viral. With one well-placed TikTok, you will attract the attention of an extremely large number of new followers, who will hopefully subscribe to your channel. That way, your TikTok channel can grow thanks to one viral video!

How to Find the Best Time for Your Specific Target Audience?

Every audience is different, so understanding when your specific audience is active is essential. Here are some steps to find the best time for your target audience:

• TikTok Pro/Business account statistics: Switching to a Pro or Business account gives you access to detailed statistics. Here you can see exactly when your followers are most active. This data provides insight into the peak hours of your specific followers and helps you determine optimal posting times.
• Analyze follower activity: In addition to looking at the active times of your followers, analyze which times are generating the most views, likes and comments. This can vary depending on the type of content you post. Use this data to identify trends and adjust your posting strategy.
• Testing and adjusting: It is important to try different times and monitor the results. Post your videos on different days and times and compare performance. By experimenting regularly, you can find the ideal time that works best for your target audience.

In addition, demographic factors, such as age and location of your followers, can affect the best posting times. For example, younger audiences may be more active late at night, while an older audience is more likely to be active during the day.

Factors that Influence Best Post Time

Consider these elements:

• Time zones: Do you have international followers? Consider their time zones when planning your posts. If you have a global audience, it may be helpful to post multiple times a day to reach different regions.
• Type of content: The type of content you post can also influence the best time to post. Educational videos often perform better during the day, when people are alert and eager to learn. Entertainment videos, on the other hand, tend to do better in the evening, when people want to relax.
• Seasonal trends: During holidays, vacations or special events, your audience’s engagement may change. Capitalize on these trends by adapting your posting times to your audience’s behavior during these periods.

By considering these factors and adjusting your strategy, you can significantly improve the visibility and engagement of your TikTok videos.

What is the best time to post a TikTok in Europe?

A study showed that the best time is either in the morning between 6 and 10 a.m., or instead in the evening between 7 and 11 p.m. Therefore, better avoid posting in the afternoon.

Seven steps to finding the perfect time to post on TikTok for you

As we already mentioned, the best time to post on Tiktok depends on several factors and can therefore only be determined very imprecisely. Therefore, we will now show you how to find out very quickly in seven easy steps, what is the best time for your posted content.

• First, you need a TikTok Pro account. Only the Premium account gives you access to the insights needed to figure out your ideal posting time.
• View the “Followers” item. Here you can see in which countries most of your current followers are located. You should use the time zone of most of your followers as a guide.
• So calculate the best times based on the times in your followers’ time zone. Remember? Best in the morning between 6 and 10 am, in the evening between 7 and 11 pm.
• Now look at your followers’ engagement insights and convert that back to the correct time zone, since TikTok shows you times in the UTC time zone.
• Review insights about your content in detail. Which times have been well received so far, and which have been poorly received? Use the data collected to make more informed decisions about your posting times for your future posts.
• Start posting, try different times and monitor insights. Always make notes of what goes well and what doesn’t. This will allow you to adjust and optimize processes after your analysis phase.
• Last but not least, compare engagement with other platforms and don’t sit back and do nothing. Keep adapting, never stop tweaking. Trends change very quickly, so you have to stay current to be successful in the long run.

Do final placement times on weekends differ from those during the week?

To be sure. The user behavior during the week and on weekends is very different for most people because in most cases more time is available on weekends. So keep track of weekend and midweek trends separately and adjust to the day of the week.

Should I always place my TikToks at the same time?

No, it is not necessary to always post your TikToks at the same time. In fact, varying your posting times can help you reach new audiences and expand your reach. By trying out different times, you can discover when your content performs best and which times resonate with different segments of your audience.

Do the best times also work for new accounts?

Yes, the best times to post can also be effective for new accounts. However, for new users, it is just as important to be consistent and post quality content. TikTok’s algorithm rewards active accounts that regularly share valuable and engaging videos, no matter how new they are.

How quickly will I see results if I adjust my posting times?

The speed at which you see results after adjusting your post times can vary. Usually you will see a difference within a few weeks, especially if you monitor your performance well and continuously optimize your strategy. It is important to be patient and closely monitor trends in your statistics to assess the effectiveness of your adjustments.

Tips to Make the Most of Your Placement

To get the most out of your TikTok placements, there are a few strategies you can follow:

• Use catchy captions and hashtags: A good caption instantly grabs the viewer’s attention and can encourage them to watch further or comment. Hashtags are essential to making your videos findable to a wider audience. By using trending hashtags and relevant keywords, you increase the chances of your video appearing in the right feeds.
• Consistency is key: Posting regularly helps build a loyal group of followers and the algorithm shows you are active. By keeping set times for your posts, your followers know when to expect new content from you, which can increase engagement.
• Monitor performance: Keep a close eye on your stats to see what content and placement times work best. Analyze which videos get the most views, likes and shares and adjust your strategy accordingly. This will help you optimize your content and be more responsive to your target audience’s preferences.

Common Mistakes When Posting TikToks

Even with the best strategies, mistakes can creep in. Here are some common pitfalls to avoid:

• Blindly relying on general advice: While general guidelines provide a good starting point, they don’t work for everyone. It’s important to experiment and discover what works best for your specific audience and content style.
• Posting too much at peak times without variety: Always posting at the same peak times can cause your content to get bogged down among everyone else’s. By varying your posting times, you can discover whether other times might work better and you can reach new audiences.
• Forgetting to encourage engagement: Posting a video is only half the job. Make sure you are active in responding to comments and encouraging interaction. This not only helps build a community, but also increases the visibility of your videos within TikTok’s algorithm.

More tips for going viral on TikTok

Besides the right time, there are a few other tricks you can use to go viral on TikTok and gain new followers. So here are five little tips that can help you get the biggest possible audience on TikTok.

1. Make your videos interesting from the first second. Especially on TikTok, the attention span is very short because you watch an incredible number of videos in a row. If the first three seconds are not exciting enough, users will keep scrolling without even thinking about it. So start your videos with a bang right away so that viewers will want to keep watching, too.
2. Make sure your community interacts with your content – like, share and comment. To get an idea of how to do that, it makes sense to look it off from other successful TikTokers and how they design their clips. You can also watch old TikToks of theirs from the beginning to learn and understand how these content creators became so successful. It’s certainly not about copying these creators. It’s about learning a lot from them.
3. Tell a story that resonates with viewers and maybe even has a cliffhanger, so viewers are eager to know what’s next. Then they will definitely take action with your TikTok channel by following and watching.
4. Avoid generic hashtags. If you want to reach a niche, use the right hashtags. Those generic hashtags like #fyp or #foryoupage won’t get you very far because everyone uses them and it’s very easy to get lost in the masses of TikToks with those same hasthags, which are uploaded every minute. More than 1 billion Tik Tok videos are viewed every day – incredible, isn’t it?
5. Keep posting often. Especially in the beginning, you should try to post and test yourself as much as possible. So you try out what works for you and be so active that new followers will automatically keep coming in.

In short, there is no such thing as a fixed time, like 8:15 p.m. every day. Instead, try to deal with your analyses, keep optimizing and endlessly trying and improving!