How much does a YouTuber with 100,000 subscribers earn per month

A YouTuber with 100,000 subscribers does not automatically earn a fixed amount each month. Subscribers themselves do not directly make money. Income mainly comes from views, ads, sponsors, affiliate links, own products, and sometimes channel memberships. In practice, a channel with 100,000 subscribers can earn almost nothing in a month, but it can also make a few thousand euros or more if the videos get strong views and are monetized well.

The big difference is how active the audience is. A channel with 100,000 subscribers and very few views earns much less than a channel with 40,000 subscribers where every video performs well right away. So the better question is not only how much 100,000 subscribers are worth, but how many views, watch time, and trust those subscribers help you build.

How much do you earn with 100,000 subscribers on YouTube?

With 100,000 subscribers, you can earn roughly from a few dozen euros to several thousand euros per month through ads. That sounds broad, but that is because YouTube income varies a lot from channel to channel. A video about gaming, entertainment, or vlogs often earns less per 1,000 views than a video about finance, software, business, or education. The country of your viewers also matters.

Many creators look at RPM. That is the amount you roughly keep per 1,000 views after YouTube takes its share. For long videos, many channels are somewhere between about €1 and €10 per 1,000 views, but it can be lower or higher. Shorts often earn much less per 1,000 views than long videos, even though they can sometimes reach large view counts much faster.

See these amounts as realistic directions, not as a promise. Two channels with the same 100,000 subscribers can earn completely different amounts. An educational channel with long videos, high watch time, and viewers from countries where advertisers pay more can earn much more than an entertainment channel where viewers click away quickly.

If you want a broader understanding of what determines income on YouTube, How much does a YouTuber make? is a useful deeper read.

Why subscribers do not directly make money

A subscriber is valuable, but YouTube does not pay you just because someone clicks subscribe. You only start earning when your channel is accepted into the YouTube Partner Program and your content can be monetized. You can always check the current requirements and rules through YouTube’s official explanation of the YouTube Partner Program.

100,000 subscribers do help in other ways:

• Your first views arrive faster. Loyal subscribers are more likely to see your new video in their feed or notifications.
• Your channel feels more trustworthy. New visitors often take a channel with a strong audience more seriously.
• Sponsors look at your community. Brands care not only about subscribers, but also about views, comments, and whether your audience fits their product.
• You can sell products more easily. Think merch, courses, templates, coaching, or digital products.

Still, engagement matters more than a nice number. If you have 100,000 subscribers but your videos only get 1,000 views, a sponsor can quickly see that your audience is not very active. On the other hand, a channel with 30,000 subscribers and 20,000 views per video can be very attractive.

Views per video matter more than the subscriber count

With 100,000 subscribers, it is normal that not every subscriber watches every video. People have different interests, miss uploads, or subscribed long ago but no longer watch. That is why creators often look at the relationship between subscribers and views.

A few examples:

• 100,000 subscribers and 5,000 views per video: the audience is probably less active, or the topics are not a strong match.
• 100,000 subscribers and 30,000 views per video: this is a healthy sign, especially if people keep watching for a long time.
• 100,000 subscribers and 100,000 views per video: your channel is doing very well and likely reaching many people outside your subscriber base too.

Income sources for YouTubers with 100,000 subscribers

Ads are often the best known income source, but rarely the only one. Many YouTubers actually earn more from everything around their channel than from the ads under their videos.

1. Ad income through YouTube

This is the money you earn when YouTube shows ads on your videos. The amount depends on your niche, viewer country, watch time, video length, season, and whether your video is suitable for advertisers.

A 12 minute video with strong watch time can earn more than a short video where people leave after 20 seconds. The topic also matters a lot. Videos about personal finance, business software, or online tools often attract advertisers with higher budgets. Pranks or broad entertainment videos may get more views, but not always a high amount per view.

2. Sponsorship deals

At 100,000 subscribers, you can become interesting to brands. A sponsor pays you to mention a product or service in your video. How much this earns depends mainly on your average views, your niche, and how well your audience fits the brand.

For example, a channel about camera gear may be attractive to brands that sell lenses, tripods, or editing software. A fitness channel may be interesting for sports brands, supplements, or apps. Sponsors usually look not only at your subscribers, but also at your last ten videos. If those perform well, you are in a stronger position.

3. Affiliate links

With affiliate links, you earn commission when someone buys something through your link. This works well for tutorials, reviews, comparisons, and videos where you use tools or products.

Examples:

• A tech YouTuber links to cameras, lights, or microphones.
• A beauty creator links to makeup products.
• A gaming channel links to accessories or software.
• An educational channel links to books, courses, or tools.

Affiliate income can continue for months if your video keeps ranking in YouTube search results. That is why evergreen videos, meaning videos that stay relevant for a long time, are so valuable.

4. Own products or services

This is often where big YouTubers really make the difference. Think merch, courses, ebooks, presets, coaching, events, paid communities, or physical products. If your audience trusts you, even a small part of your viewers can be enough to create strong revenue.

The advantage is that you are not fully dependent on ads. The downside is that you need to offer something that truly fits your audience. A gaming audience responds differently from an audience that comes for business tips or fitness plans.

5. Channel memberships, livestreams, and fan support

Some channels earn extra through channel memberships, Super Chat, Super Stickers, or donations during livestreams. This works especially well for creators with a close community. Think gaming, music, education, live Q and A sessions, or creators who talk directly with their viewers often.

100,000 subscribers are not automatically enough here. You mainly need fans who come back, comment, and feel like they are part of your channel.

What does a YouTuber with 1 million subscribers earn?

At 1 million subscribers, the reach becomes much bigger, but the same rule still applies: subscribers do not pay the bills, views and income sources do. A channel with 1 million subscribers can earn a few thousand euros per month, but also tens of thousands of euros if the videos perform well and there are strong sponsors or own products.

Bigger channels often do not work alone anymore. Editors, thumbnail makers, script writers, managers, or camera people may join in. That means revenue can rise, but costs also rise. So a large channel can earn a lot while also putting a lot of money back into production.

Well known creators like MrBeast, PewDiePie, Markiplier, and Dude Perfect show that YouTube can grow into a full business. Their income comes not only from ads, but also from brands, products, licensing, deals, merchandise, and other projects outside YouTube.

Growing to 100,000 subscribers on YouTube

If you want to reach 100,000 subscribers, you need more than the occasional good video. YouTube growth usually comes from a clear focus, strong titles, recognizable thumbnails, and videos that keep people watching. You do not need to start perfectly, but you do need to learn from what your audience does.

Choose a clear topic for your channel

Many channels grow slowly because they post too many different things. A vlog today, a gaming video tomorrow, a product review next week, and then a fitness update after that. That can work if people come mainly for your personality, but for new channels it is often difficult.

Make it simple for viewers. If someone visits your channel, it should be clear within a few seconds why they should subscribe. For example:

• Fast recipes for busy people
• Gaming tips for one specific game
• Camera reviews for beginner creators
• Fitness workouts for home
• Explainer videos about money, business, or studying

Make titles and thumbnails that honestly spark curiosity

A good title tells people why they should click. A good thumbnail makes that feeling visible right away. Do not overdo it, because if your video does not deliver what you promise, people will click away fast. That can work against your video.

A weak title is for example: “My new camera”. A stronger title is: “Is this camera good enough for YouTube beginners?” The second title gives a clear reason to watch.

Pay attention to watch time and the first 30 seconds

The first half minute often decides whether someone stays. So do not start with long intros, logo animations, or general chatter. Show right away what the viewer will get. If your video solves a problem, name that problem immediately. If you make entertainment, start with a moment that sets the energy.

In YouTube Studio, you can see where people drop off. If many viewers leave at the same moment again and again, there is probably something that feels too long, unclear, or less interesting.

Upload regularly, but choose quality over speed

A fixed rhythm helps, but only if you can keep it up. For some creators, one strong video per week works better than three rushed videos. For news, gaming, or trends, uploading more often can be smart. Focus on what your audience expects and what you can realistically make without burning out.

A simple approach:

• Make one clear main video per week.
• Cut strong moments into Shorts if needed.
• Use comments as inspiration for new videos.
• Improve one part each month, such as audio, thumbnails, or storytelling.

Use Shorts wisely, but also build long videos

Shorts can bring fast reach and new people to your channel. Still, many channels earn more per view from long videos. The best combination is often: use Shorts for discovery and long videos to build trust, watch time, and income.

So do not make Shorts completely separate from your channel. Make sure they fit your main topic, so new viewers actually have an interest in your longer videos too.

Improve your channel page

When someone clicks your channel, everything should feel clear. Use a recognizable profile picture, a banner that explains what your channel is about, and playlists that organize your best videos in a logical way. Put your best video or a clear channel trailer at the top.

Your description also helps. Do not only write who you are, but especially what viewers get from your channel. People subscribe faster when they know what to expect.

If you want extra ideas to help your channel grow better, Buffer and Backlinko also share useful tips on getting more YouTube subscribers: Buffer on YouTube growth and Backlinko on YouTube subscribers.

Build social proof without weakening your channel

New viewers decide quickly whether a channel feels trustworthy. A good profile picture, clear niche, strong thumbnails, and active comments all help with that. Visible numbers like subscribers, views, and likes also affect how people judge your channel.

If you want to give your YouTube channel an extra push, take a look at the YouTube services from SocialKings. You can for example buy YouTube subscribers, support your visibility with buy YouTube views, or show more interaction with buy YouTube likes.

Use this as support, not as a replacement for good content. In the long run, a channel grows mostly because of videos that people click, keep watching, and want to return to.

Common mistakes when making money on YouTube

Only focusing on subscribers

100,000 subscribers sounds impressive, but without views it brings little. So do not focus only on the subscriber count. Also look at average views per video, watch time, comments, returning viewers, and which videos bring in new subscribers.

Wanting money too quickly

If every video feels like an ad, people leave. Build trust first. Show that you make useful, fun, or honest content. After that, sponsor mentions, affiliate links, or your own products feel much more natural.

Not choosing a clear niche

A channel without a clear direction is harder to follow. YouTube needs to understand who will find your videos interesting, and your viewers need to understand that too. A clear niche makes titles, thumbnails, and video ideas much easier.

Not checking YouTube Analytics

You do not need to be a data specialist to make better videos. Just look at simple questions:

• Which videos get the most clicks?
• Which videos keep people watching the longest?
• Which topics bring in subscribers?
• Where do viewers drop off?
• Do your views come from search, suggested videos, Shorts, or external links?

If you check this every week, you will spot faster which content truly works.

Frequently asked questions about earning with 100,000 subscribers

Do you get money for 100,000 subscribers on YouTube?

No, you do not get paid just because you have 100,000 subscribers. You earn money through ads, sponsors, affiliate links, products, livestreams, or other income sources. Subscribers mainly help because they can watch your videos faster and make your channel look more trustworthy.

Can you live from 100,000 subscribers?

Yes, but not always. A channel with 100,000 subscribers can earn enough to live on if it gets many views, has a strong niche, and uses several income sources. If views are low or the channel relies only on ads, income can disappoint.

How many views do you need to earn well?

That depends on your RPM and income sources. With ads only, you usually need many views. With sponsors, affiliate income, or your own products, a smaller but loyal audience can sometimes earn more than a large audience that buys little or is not very engaged.

Do Shorts earn well?

Shorts can bring a lot of reach, but earnings per 1,000 views are often lower than for long videos. They are mainly useful for getting discovered. For a more stable income, many creators combine Shorts with longer videos, livestreams, or products.

What matters more, subscribers or watch time?

For growth and income, watch time is often more important. Subscribers are great, but YouTube mainly looks at whether people click your video and keep watching. A channel with fewer subscribers but strong watch time can grow faster than a big channel with few active viewers.

How long does it take to reach 100,000 subscribers?

That varies a lot. Some channels grow in months because of a strong format or viral videos. Other channels take years. You increase your chances by choosing a clear niche, uploading regularly, improving your thumbnails, and watching carefully which videos really bring in new subscribers.

100,000 subscribers is a strong base, but not the final goal

With 100,000 subscribers, you have a serious YouTube channel. You have enough reach to build ad income, attract sponsors, and maybe sell your own products. Still, the real money is not in the subscriber number, but in the relationship with your viewers.

A channel that is clear, posts strong videos regularly, and listens well to its audience gets much more out of 100,000 subscribers than a channel that only chases big numbers. So focus on views, watch time, trust, and smart income sources. Then 100,000 subscribers is not just a nice milestone, but a real base for growth.