Yes, TikTok you can pay for your videos! As of September 2024, payments through the TikTok Creator Fund adjusted to better reward creators. If you are a member of the Creator Fund – for which you need a minimum of 10,000 followers and 100,000 video views in the past 30 days – you can earn money based on the number of views of your videos. But exactly how much can you earn per 1,000 views?
The beauty of the Creator Fund is that it is still a passive source of income. You create your TikTok videos as usual and automatically earn money based on your views. Payouts are made in real money, directly to your PayPal account, without having to deal with virtual currency, rewards or coins. You will receive your payment once a month.
With the new changes, the payout per 1,000 views has been increased. Instead of the previous 2 to 4 cents per 1000 views, the payout is now between 5 and 10 cents per 1000 views, depending on the engagement and region of your audience. This means that for 1 million views, you can earn anywhere from €50 to €100.
While this is still not huge, it offers a better chance to earn consistently, especially if you create viral content regularly. TikTok also continues to experiment with higher payouts for longer videos and content with lots of interaction.
Calculate TikTok income with the TikTok income calculator
Our TikTok earnings calculator makes it easy to calculate how much you can earn from your videos. Use the slider to select the number of views and choose between high or low earnings to get an instant estimate of your earnings.
You don’t have to enter anything manually – simply scroll to the desired number of views and let the calculator do the rest. Whether you’re working on sponsorship deals or want to know how much your videos are worth, this tool gives you quick and clear insight into your potential earnings. Try it yourself and find out how much you can earn with your TikTok content!
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How Much Can You Earn with TikTok in 2025?
TikTok remains one of the most popular social media platforms in 2025 and offers more and more opportunities to earn money. Earnings depend heavily on your number of followers, views and engagement. With the continued growth of TikTok and the investments in the Creator Fund, we see that creators with successful content can earn significantly more. Expected earnings per 1,000 views are estimated to be between €0.05 and €0.12 by 2025, depending on various factors such as region and interaction on your content.
It can vary how long it takes to grow on TikTok. Some creators may succeed in reaching a large audience within a few months, while others need longer. Consistency, originality and responding to trends play a big role in this process. A good example of this is @charlidamelio, who within a year grew into one of the largest TikTokkers in the world through dance videos and interaction with her followers. By staying authentic and delivering value to your target audience, you increase your chances of growing faster and generating more revenue.
How can you participate in the TikTok Creator Fund?
Before you can apply for the Creator Fund, you must meet a number of requirements. Here is a list of steps you can take to qualify:
- Achieve 10,000 followers – Work on building a community by regularly posting content and interacting with your followers. This can include being active in trends, taking on challenges and collaborating with other TikTokkers.
- 100,000 video views in the past 30 days – Focus on creating viral and engaging videos to increase your views. It helps to create videos that respond to popular music and topics.
- Be 18 or older – You must be the minimum age to participate in the program. Younger creators can work on their followers and views to participate later.
- Your account must comply with the TikTok Community Guidelines – Make sure your content is original and follows TikTok’s guidelines. Violations of these guidelines may result in temporary suspensions, reducing your chances of being accepted.
- Use a Professional Account – Switch to a Pro account in the settings to access more statistics and the ability to sign up for the Creator Fund. This account also provides additional tools for analysis and growth. – Switch to a Pro account in the settings to access more statistics and the ability to sign up for the Creator Fund.

How Does Making Money on TikTok Work?
Making money on TikTok works through different revenue streams, which together provide a flexible way to generate income. Below is a detailed overview of the main revenue models:
- Creator Fund – This is one of the most accessible ways to make money. You get paid based on the number of views and interaction on your content. To participate, you must meet specific requirements such as a minimum of 10,000 followers and 100,000 views in the past 30 days.
- Example: A TikTokker with 500,000 views per month can earn between €25 and €50, depending on the engagement rate.
- Sponsorship deals – Brands pay TikTokkers to promote their products in videos. This can range from a short product mention to a full video dedicated to a brand.
- Example: An influencer with 50,000 followers can earn up to €300 per sponsored video, while larger accounts can easily charge €5,000 or more.
- Live Streams and Gifts – During live streams, followers can send gifts that you can convert into cash. This encourages interaction and engagement during live sessions.
- Tip: Schedule your live streams around popular times or events to attract more viewers.
- Affiliate Marketing – Promote other companies’ products and receive a commission on every sale made through your link.
- Example: TickTockers in the beauty or tech industry often use affiliate marketing to generate additional revenue.
- Merchandise and Product Sales – Use your TikTok popularity to sell your own products or merchandise. This can range from clothing to digital courses.
- Example: Creators often launch limited-edition products after reaching a follower milestone.
By combining these different revenue streams, you can diversify your revenue model and build a stable source of income through TikTok. Making money on TikTok works through different revenue streams. One of the most popular methods is through the Creator Fund, which pays you based on the number of views and engagement of your videos. In addition, brands and companies offer payments for sponsored content. Live streams allow followers to send gifts that you can convert into real money. Finally, popular accounts can also earn through affiliate marketing and selling products or services.
How much do you really earn on TikTok: reality?
While it is possible to make money on TikTok, it is crucial to have realistic expectations. TikTok is not an immediate source of full income for many creators. Statistics show that about 50% of TikTok creators earn little to nothing. Only a small percentage – between 1% and 5% – actually bring in significant amounts of money.
This is because competition is intense and it takes time to build a large, engaged audience. In the early months, earnings are often low, and consistency and patience are essential. Creators who invest in quality content, participate in trends and actively grow their community often notice gradual increases in revenue.
A concrete example is a novice TikTok creator who manages to amass 10,000 followers in six months by posting daily, participating in challenges and responding to comments regularly. This highlights the importance of perseverance and a strategic approach to success on TikTok.
Who has the most followers on TikTok?
Charli D’Amelio – 133.3 million TikTok followers
It’s no surprise here, the person with the most followers on TikTok is Charli D’Amelio. On March 25, 2020, she overtook Loren Gray to become the largest account in the world. Her “secret” TikTok account also has more than 11 million followers, although she has not publicly advertised it anywhere.
At just 17 years old, she rose to the top ranks seemingly effortlessly. In addition to her incredible success, she has amassed more than 9.0 million YouTube subscribers and has collaborated with the likes of Noah Schnapp and Marshmello.
D’Amelio exploded onto the stage with her videos of dance choreography. She even became the first star in the app to appear in a Super Bowl commercial, an impressive feat no matter how you try. She also starred in Chase Hudson’s music video for America’s Sweetheart. Charli not only tops the list of most followed fans for so long, but is also the first person to reach 10 billion likes on the platform.
Who is the best paid on TikTok?
Earnings per video vary greatly, depending on the size of your account, your engagement and the niche you operate in. Popular TikTokkers with millions of followers can earn thousands of dollars per sponsored video. Larger influencers in sectors such as beauty, technology and lifestyle often bring in even higher amounts, especially if they appeal to a young and buying audience. For smaller accounts, this amount is typically between €50 and €500 per video, depending on how niche and engaged their followers are. Brands often pay more to accounts with a loyal and engaged community, even if the follower count is relatively small. This is called micro-influencing and has become increasingly popular with companies looking for authentic promotion. For example, a TikTokker with 20,000 followers who has a high engagement rate can sometimes earn as much as someone with 100,000 followers but less interaction.
A year ago, Easterling was just settling into LSU life, choreographing TikToks that stemmed from childhood as a competitive dancer. By the fall, she had reached one million fans – she remembers the day well: Oct. 27 – and was recognized on campus. “My name was called when I walked to class, which was pretty overwhelming,” Easterling recalls. Younger teens at LSU soccer games asked to be photographed with her.
That fall she released her first sponsored content for Fashion Nova, an online store for women’s clothing, and in December she left school and headed to Los Angeles to pursue celebrities full-time. There she befriended a group of TikTok stars and helped found Hype House, a collective of content creators, which continued to raise her profile. Business opportunities followed. First, she got the typical deals to create her own branded merchandise and sponsored content from brands like Reebok and watch company Daniel Wellington. Combined, these two sources of income accounted for two-thirds of her estimated income.
In July, she became American Eagle’s chief global spokesperson, a role that will boost her image in both digital and traditional TV and print ads for the teen clothing company. That same month, she began hosting a weekly Spotify podcast called Mama Knows Best with her mother, Sheri Nicole. (“We want to break down the barrier and have conversations that most kids are not comfortable asking their parents about.”) Her makeup line, Item Beauty, a joint venture with beauty startup Madeby, will release its first products online next week, including a bronzer, eyeshadow, brightening powder – and the showstopper, the $14 Lash Snack. “Mascara,” Easterling explains, “it contains castor oil, so it’s a treat for your lashes.”
What Factors Influence Your Earnings on TikTok?
There are several factors that determine how much you can earn on TikTok. The most important factors are:
- Number of views and viewing time – The more views your videos get, the higher your revenue. Viewing time also plays a big role, as longer viewing times indicate higher engagement.
- Interaction (likes, comments and shares) – Videos with a lot of interaction are recommended more often by TikTok’s algorithm, leading to more views and higher revenue.
- Target audience and region – TikTok pays more per 1,000 views in some regions than others. Markets such as the U.S. and the U.K. typically yield higher revenues than smaller or less developed markets.
- Consistency and frequency of posting – Posting regularly will keep you visible in the feeds of your followers, increasing your chances of going viral.
- Quality and originality of content – Creative and high-quality content is more likely to be shared, contributing to organic growth and higher revenue.
An example is a TikTokker who posts a new video every day and participates in popular trends. By maintaining this strategy, he can generate thousands of followers and consistent revenue within a few months.
TikTok Creator Fund: How Much Can You Earn and How to Participate?
The TikTok Creator Fund is a program that pays creators directly for their content. It is designed to encourage creators to create high-quality and original videos. To qualify, you must have at least 10,000 followers and have achieved at least 100,000 views in the past 30 days. In addition, you must be 18 years or older and live in a country where the Creator Fund is available.
Earnings through the Creator Fund vary and are influenced by factors such as engagement, view time and the region in which your audience is located. On average, earnings are between €0.05 and €0.10 per 1,000 views. While these are not huge amounts, they can add up if your videos go viral regularly. For creators with consistently popular content, it can become a steady source of income.
Signing up is easy via settings in the TikTok app. Once approved, you’ll get access to your Creator Fund dashboard, where you can track and manage your earnings. The money is paid out monthly, usually via PayPal or bank transfer. This program offers a great opportunity for aspiring TikTokkers to turn their hobby into a revenue model.
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